The celebration begins at 7:30, on July 30.

This year’s theme is:

“A Mother’s Dream Journey—Leading the Way to Her Child’s Future.”

The event is organized by The Mothers’ Industry Newspaper (Okaasan Gyokai Shimbun), the only media outlet in Japan dedicated to sharing one simple message: “Mothers are amazing!”

Written by mothers themselves, the publication tells authentic stories drawn from everyday life—capturing the world within a three-meter radius and transforming ordinary experiences into meaningful voices.

The cover photograph of every issue is taken by Bruce Osborn.

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